Let’s be honest – if you’re not using video in your marketing by now, you’re seriously missing a trick. In 2025, video isn’t just a “nice-to-have.” It’s the way people are connecting with brands, discovering new products, and making decisions.

And the best part? It doesn’t need to be complicated. Whether it’s a quick reel, a drone flyover, or a behind-the-scenes clip, video lets you tell your story in a way that actually grabs attention.

So, why is video such a big deal right now?

People are watching everything

We all scroll. A lot. And what do we stop for? Video. It’s quicker to watch, more engaging, and just easier to take in than blocks of text. In fact, most people would rather watch a one-minute video than read a whole paragraph (even this one, probably).

Social platforms are pushing it

Instagram, TikTok, LinkedIn, Facebook – they all favour video. That means if you’re posting video content, you’re more likely to be seen. Simple as that.

Powerful SEO boost

Adding video to your site is a smart move for SEO. It helps keep people around longer, makes your content more engaging, and can even get you more shares and likes. All of that sends good signals to search engines and can help boost your rankings.

It actually works

Want more clicks? More signups? More sales? Video helps with all of that. It builds trust, shows off your product or service in action, and gives people a reason to care. That “play” button turns browsers into buyers.

It shows who you are

Whether you’re showing off a project, capturing an event, or just having fun with your team, video lets people see the real you. It’s a great way to build a genuine connection and stand out in a crowded market.

What kind of videos are we talking about?

– Short form reels (15-60 seconds) for Instagram and TikTok

– Drone footage for property, events, venues, etc

– Explainer walkthroughs or how to videos for product and service overviews

– Behind the scenes footage for capturing your team’s personality and the workings of your business

– Live streamed events with post edit content reuse

– Customer testimonials or case studies to show proof of your service/product

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Basically, anything that helps tell your story in a more visual, engaging way.

Don’t overthink it

Video doesn’t have to be overproduced or overly polished. The key is to be clear, creative, and true to your brand. And if you need help making it all happen – that’s where we come in.

At Bread & Butter Studio, we create video content that feels real, looks great, and works across all your platforms. From land to sky (hello, drones), we’ve got you covered.

Ready to bring your brand to life on screen? Let’s talk.